Getting back into legerdemain at this late point in my life has caused me to stare into the crystal ball of magic entertainment. What do I see in this metaphorical sphere? That it’s never too late.
The Lure of L.A.
When I was young at one point I was faced with pursuing magic or Hollywood. At the time I chose La La Land, which if I had it all to do over again I would have gone down the conjuring path.
Looking for Answers
And even with the recent challenging experience that I had with creating a mentalism product and getting recognition from it, I still hold prestidigitation close to my heart. Once a magician, always a magician. I don’t need to stare into a crystal ball to know that.
A Double Edged Sword
Magic is a double edged sword. On the one hand it is good entertainment and people want to be entertained, while on the other hand you have to be careful with it, because it can blow up in your face.
The Real Deal?
All these years later magic as a form of entertainment is misunderstood. True magicians never claim that what they are doing is “real magic.” They are clear and strive to make it clear to their audiences that they do not actually have super powers and are there only to help provide a fun time. Anyone claiming to be the real deal, is most likely a charlatan.
But in spite of this, magicians are sometimes accused of trying to get over on spectators that they truly posses mysterious powers. Take Houdini for example, who in later years made it his life’s work to expose fake mediums by being able to perform each of many effects that so-called psychics tried to get over on people as being the real McCoy. But despite this, people still see Houdini as having had supposed powers.
So if you decide to become a magician, be very careful, because doing magic could blow up in your face.
Manhattan Magician Versus Marketer Magician
Ever since my last post, I have been being asked “What is the difference between you, Manhattan Magician, and the other conjurer Marketer Magician?” The main difference is that while I may be connoisseur of the art of magic, Marketer Magician seems to be very concerned with “selling himself.”
A Magic Lecture
Case in point was the lecture last night at the Society of American Magicians Parent Assembly #1, Manhattan, NY. This lecture was given by Jonathan Pendragon who gave the more than quorum crowd of prestidigitators a window into his own creative process. I, being Manhattan Magician was fascinated by Pendragon’s take on magic effect creation, while Marketer Magician seemed concerned only about the tips that Pendragon gave which related to magic promotion.
Sorry all, for this confession.
An Impulse Sat Upon
This is going to be brief. I guess I should have seen it coming. Fact: it’s been quite a while since I updated this site. Fact: I told everyone last post that I was changing my name to Web Design Magician. Fact: I really tried hard to make it work, I really did.
A Decision with Conviction
But unfortunately, or fortunately depending on how you look at it, I have shed the mantle I only just put on. I can’t do it. I can’t take on the persona of a person whose initials are the same ones as Wavelength Division Multiplexing.
Knows Who He Is
And speaking of personas, I have a beef with whoever it is that has started spreading the rumor that I am also Marketer Magician. That’s absurd. I know I look like him, we could even be twins, but I am not him. I am Manhattan Magician through and through.
Get the Tools
So you’re a magician in Manhattan. How can you possibly differentiate yourself from other magicians? How can you use media to stand out? But most importantly, how can you use these and other tools to get more bookings?
Build a Brand
First things first. You do need to take into consideration your branding of yourself. What is the image you want what you wear to convey? What is the image you want your magic to covey? And a very important: what differentiates you from other magicians? What do you have in your magic presentation that no other prestidigitator does? This is not going to be easy, but once you do you will become clearer on your brand – what you represent – while also making sure to have this reflected in your business card and website.
Have an Online Demo Reel
Another point to take note of is that it is very difficult to get booked just through electronic means. Though, that said, you can increase your chances tenfold if you have an impressive video of you performing cut together in short snippets much like a movie trailer.
Get a Referral
Probably the most effective strategy of all is to ask for a referral from the person who booked your most recent performance. You will want to tell this person how much you enjoyed working with them and your audience and if they were to find anyone in the future who might need a magician please think of you. Some people think asking for a gig referral can be awkward and it can, but if you don’t ask, you most likely will not get that referral.
But just because we have brought up the referral concept doesn’t mean you don’t need digital media promotion tools. You do. It is a way for the person considering hiring you who has been referred by a friend or associate. One of the ways is through your site. So if a person checks out your web presence it will reflect your talent.
Another strategy that offers you a potentially a means of being in contact with many persons at once is to have a presence at a convention or fair of some kind. It could be a show that caters to the corporate world or even things such as wedding conventions. The point is that you figure out who your audience is and then figure out a way to get in front of as many of audience members (your demographic) as possible.
How to Promote Yourself
There are two methods of doing this. One is to be a vendor with a table where you can perform as people pass in front of you wowing them with your legerdemain. This can be expensive though. So another way to attend the event and do close up work that can be done standing. Have plenty of business cards on hand and even an effect that involves your calling card in some way which you can then give to the spectator as a memento.
Make a Difference with Your Magic
But wonder if you are just starting out and although you have a wonderful show to offer you don’t have any current bookings. Therefore it is more difficult to ask for a referral. So what do you do? The next option is to volunteer your services to nonprofit organizations that make a difference in some way. Even though you are performing for free, this can sometimes be a strategy to help the community while possibly landing gigs.
Strike a Balance
Another approach is to make yourself known through social media. Careful with this one though. Know how you are going to engage others through possible performing a portion of your show live and streaming. You don’t want to be in people’s faces with trying to sell, sell, sell. But you do want to let them know you are available for hire.
Get in Gig Directories
And of course there is making certain to get yourself into guides that people use to book entertainment for their events. You often times have to pay for this so weigh the reach of the book against the cost.
Consider Pursuing a Niche Audience
And it goes without saying, know who your ideal audience member is. You can specialize in something in your act that will be of special interest to a group of your choosing. Sometimes it pays to go niche rather than trying to capture everyone.
Don’t forget the paid search engine ads you can get. Some search engines charge more than others, but it can be worth your time to explore, especially if you have a plan on how to use the traffic. Have a fun way you can get the viewer to give their email such as having an eBook that they would be interested in that you automatically give to them in exchange for their email.
Consider Search Engine Ads
To make this worth doing you need to be very clear on the demographic your are trying to reach and what you want them to do when they reach your page. You will need to come up with a phrase you will use in your ad. The phrase is what you pay for. In other words you want to pick something that your ideal customer will be searching for and then you will provide it for them when they come to your page through the paid advertisement.
How it All Started
I was offered a possible slot as a magician in a multi magician magic show. I use the name “Manhattan Magician” at ManhattanMagician.com. But have come to realize that just having a blog called “Manhattan Magician” on its own is not a concept that stands out enough. Don’t worry, Manhattan Magician will continue to live, but with a possible new persona as well. I need to do something that is different.
It’s All About You (As it Should Be)
My new name is “Web Design Magician.” I know it sounds a bit strange and self promotional but Web Design Magician is the stage name I am likely going to employ when it comes to performing for audiences. As Web Design Magician I do a Web Design Magic Show that brings out your magic within! And as far as magic goes, I feel it is a step in the right direction when our magic is also teaching a lesson in growing up. Magic Neighbors looks into this a bit this month.
Strong on Audience Participation
But what does the term “Web Design Magic Show” mean and how am I going to use it to bring out the magic you have within? One way that I plan, as Web Design Magician, to you empower your “Inner Magic,” is through doing very audience participation based performances in which I will explore with spectators their own wins and loses with the marketing process online.
Bringing Out Your Magic Within
We will look into bringing out the magic in you through magic tricks born of the “Web Marketing World.” This means entering the adventure of looking not only your current experience with websites, both your own and others, but finding magic ways to make you happier with that experience as well as get better results. You may discover in the process that who you thought was your audience is not. Market Your Journey discusses this, this month.
The Mind Has It
A magician can be defined as “One skilled in magic who performs tricks of illusion and sleight of hand.” The magic we perform however will not only be geared toward magical website solutions but will also be of “The Mind.” Yes, that’s right, the mind!
Web Design and Tactics
The act will be promoted as Web Design Magician.” Since both magic and web design utilize psychology and creativity, we consider them to both be art forms. Web Design isn’t just about web designing though, it is also about designing marketing and promotional campaigns that contain tactics and strategies.
Doing DIY Differently
In the web design domain (pardon the pun), Web Design Magician differentiates himself from other DIY (Do It Yourself) services such as Wix, Square Space and Godaddy. Unlike these services, the Web Design Magician crew not only helps you make your website, but they offer you a full range of digital marketing products and services.
A Magic Act and Web Design Organization?
Other DIY organizations do not offer such products and services and certainly not the comprehensive and customized way that Web Design Magician intends to do. Is it possible to be both a magic act and web design organization at the same time?
Bringing Out Your Magic Within
So you see, it is a new direction not only in magic performance but also in the realm of providing design and marketing in a unique manner. Bottom line, Web Design Magician wants to be your choice when you promote yourself and to help you bring out your magic within while doing so! That’s at least a possible plan. We’ll see!
The Conjurer Connection
As you may have heard PewDiePie, of YouTube fame, married his long time girlfriend Marzia Bisognin in romantic ceremony. But what does this have to do with magicians and what can they learn from this?
Would You Tying the Knot Make News?
Let’s put it this way. As a magician, unless you’re David Copperfield, if you were to tie the knot (or maybe you already have) would the press be interested in it? Likely not except if, for example, you lived in a very small community (online or off) and everyone was in a sense a celebrity. Or if you were a kids performer, you could possibly get covered by blogs like Manhattan Kids Guide.
Is Fame Attainable?
So what does PewDiePie have that you don’t? Possibly fame. Fame is not for everyone but on a certain level it is attainable, even by finger flingers. How do you achieve this?
A YouTube Secret in Plain Sight
Take the PewDiePie path of becoming a YouTuber. It’s really not terribly hard to attain some degree of noteriety as a YouTuber. One of the big secrets for success is that you should post a new video each and every day on your channel.
The Possible Content of Your YouTube Channel
About what you may ask? About yourself of course. Your own magical story, if told truthfully and with feeling can be very interesting to others.
PewDiePie on Marzia Bisognin
Here’s what PewDiePie said about his marriage to Marzia Bisognin:
“I’m so lucky to share my life with this amazing woman.”
Leave Them Wanting More
He said it and it resonated with his audience. This could be you too if you jumped right in and began doing a video a day designed to keep people watching by introducing a topic of intrigue and usefullness that makes the viewer want to watch more. But you have to be specific about your audience. For example, are you going for the Market Your Journey demographic or the Manhattan Kids Guide group?
The Longer They Watch…
Why? Because YouTube likes it when folks make videos that the audience watches all the way through or at least close to it.
News, News, What is News?
It worked for YouTube’s biggest independent creator, PewDiePie, and now his tying of the knot with entrepreneur and long-term partner Marzia Bisognin is considered news!
The Art of Weirdness
Think about it, if you’ve ever seen PewDiePie’s work he does bizarre things with a manic editing style. It is clear that he puts a lot of thought and work into his weirdness.
Is Weirdness for You?
This doesn’t mean that you should be weird but it could help. Think about ways to continually draw you audience in.
A Win-Win Proposition
Let’s face it, magic YouTubers are not a big slice of the YouTube pie, which is in and of itself an opportunity to shine. You don’t have to know a heck of a lot in the beginning, just sheer output is what is important. You are in a sense marketing your journey. And don’t give up, because over time you will learn what to do to increase views and members to your channel. Why do this? Because YouTube can sell more ads that way and therefore make more money. It is a win-win situation. YouTube makes more money and you get more famous. What could be more simple than that?
Is Over the Top for You?!
You might even want to create an alter ego. For example PewDiePie’s real name is Felix Kjellberg. Manhattan Magician, the author of this piece, is also a stage name. Sometimes having a stage name can be a good thing because it may make you less self conscious and mean that on a certain level you give yourself permission to act over the top in a manner that draws in your fans.
YouTube as a Path to Romance?
And who knows, maybe in the process, if you haven’t already found love, you could find it via your YouTube Channel just like PewDiePie did with Marzia Bisognin. How did it happen?
A Love Story
Kjellberg and Bisognin first connected online. They began to email each other and it soon blossomed into a long distance relation shipe. She lived in Italy while he lived in Sweden, then moved to Italy. Star struck lovers via YouTube!
Get Them Stuck on You
Don’t underestimate your own story. Feed it to the public in compelling bite sized pieces with a beginning, middle and an end that has a payoff and maybe even solves a problem for your viewers as a way to reel them in!
It Can Help Your Conjuring Career
I’d like to thank the manager of the blog entitled Harry Potter Fan Club NYC for arranging for me to have the opportunity to do an experiment with popular spells from Potter himself. I’d also like to thank the host of Harry Potter Fan Club NYC who is named Spaceman and who graciously included me in his blog post as seen here.
Magicians Deserve Respect
Magicians of the tricks kind (not fictional characters like Harry) are not always given the respect they deserve. They are made fun of by the media and in Hollywood films. It’s really too bad because it takes an extraordinary amount of energy, initiative and talent to put together a magic act.
Many Creative Hats
Magicians have to wear many creative hats. They are the “director” looking a themselves in the mirror while practicing, much like dancers do, making sure that every move is right. But unlike most dancers, they don’t benefit from a choreographer and have the taxing job of being both the performer and the eyes of the audience during rehearsal.
Magicians are Actors
Magicians are also actors. The famous French Magician who Houdini got his name from, Robert Houdin (Houdini added an “i”) was known to have said something along the lines of “A magician is an actor playing the role of a magician.”
Magician’s Are Writers
Magicians are also writers. Most of the time they write their own “patter” (what a magician calls the dialogue that is spoken).
Magician’s are Marketers
But that’s not all. In addition to being writer/director/actors, they must often also be the marketer and publicist. That is one of the reasons why I am grateful to the Manager of Harry Potter NYC and the host of the same. It’s nice to get a little boost when not asking for it.
Thanks to USAcreate.com
So I am feeling particularly lucky at the moment. And as long as I’m on the topic of “thank yous,” another person who I owe thanks to is the blogger on the USAcreate.com. He calls himself a fan of mine, which I am certain is really him being nice, but it is affirming nonetheless.
Vertices on a Triangle
So at the moment the three of us are like vertices on a triangle including HarryPotterFanClubNYC.com, USAcreate.com and our site, ManhattanMagician.com. And it is also coincidental that a triangle is my most favorite shape!
Manhattan Magician: Mystic of the Mind
There are those who claim he is an authentic oracle. But he says he isn’t supernatural but is merely an entertainer. Experience his show and then you decide!
Magic or Marketing?
Manhattan Magician: Mystic of the Mind, whose day job is doing websites and marketing, does not claim to have any otherworldly abilities. But instead he describes himself as a performing artist or practitioner of Mentalism Magic. The word “Magic” of the term “Mentalism Magic” refers to conjuring and magic tricks performed by Mystic of the Mind who incessantly emphasizes he isn’t an actual cosmic soothsayer but rather an illusionist entertainer.
Entertainment experiments that are explored live and alphabetically by Manhattan Magician include Astral Projection, Clairvoyance, Cold Reading, Divination, Energy Healing, ESP, Hypnotism, Mediumship, Mind Control, Mind Reading, Precognition, Psionics, Psychic Powers, Psychometry, Pyrokinesis, Remote Viewing, Spiritualism, Telekinesis, Telepathy and X-Ray Vision. Clearly he has something…in mind!
Illusion or Real?
Coming up these feats of Mentalism Magic will be performed by Manhattan Magician, who despite making it known he is just a prestidigitator and not a clairvoyant still has followers who believe that he possesses mysterious powers from the other side. As this mental magic act unfolds, ask yourself, “Are the effects performed illusion or real?” You decide! And now, a warm welcome please, for the man who is going to fill us in on the meaning behind the terms – Manhattan Magician: Mystic of the Mind!
- Astral Projection Astral projection is a term used in esotericism to describe a willful out-of-body experience that assumes the existence of a soul or consciousness called an “astral body” that is separate from the physical body and capable of travelling outside it throughout the universe.
- Clairvoyance Clairvoyance is the alleged ability to gain information about an object, person, location, or physical event through extrasensory perception. Any person who is claimed to have such ability is said accordingly to be a clairvoyant.
- Cold Reading Cold reading is a set of techniques used by mentalists, psychics, fortune-tellers, mediums, illusionists, and scam artists to imply that the reader knows much more about the person than the reader actually does.
- Divination Divination is the attempt to gain insight into a question or situation by way of an occultist, standardized process or ritual.
- Energy Healing Energy Healing is also known as energy medicine, energy therapy, vibration medicine, psychic healing, spiritual medicine or spiritual healing which are all branches of alternative medicine based on a pseudo-scientific belief that healers can channel healing energy into a patient and effect positive results.
- ESP ESP or Extra Sensory Perception, also called sixth sense, includes claimed reception of information not gained through the recognized physical senses, but sensed with the mind.
- Hypnotism Hypnostism is a human condition involving focused attention, reduced peripheral awareness, and an enhanced capacity to respond to suggestion. The term may also refer to an art, skill, or act of inducing hypnosis.
- Mediumship Mediumship is the practice of purportedly mediating communication between spirits of the dead and living human beings. Practitioners are known as “mediums.” There are different types of mediumship, including spirit channeling.
- Mind Control Mind Control is a kind of brainwashing in tandem with the concept that the human mind can be altered or controlled by certain psychological or cosmic techniques.
- Mind Reading Mind reading in parapsychology is the transfer of information between individuals by means other than the five senses. The illusion of telepathy in the performing art of mentalism. Thought identification, the use of neuroimaging techniques to read human minds.
- Precognition Precognition, also called prescience, future vision, future sight is a claimed psychic ability to see events in the future. As with other forms of extrasensory perception, there is no accepted scientific evidence that precognition is a real phenomenon and it is widely considered to be pseudoscience.
- Psionics Psionics is the study of paranormal phenomena in relation to the application of electronics. The term comes from psi and the -onics from electronics. It is closely related to the field of radionics. There is no scientific evidence that psionic abilities exist.
- Psychic Powers Psychic Powers are believed by some to be had by psychics who are people who profess an ability to perceive information hidden from the normal senses through extrasensory perception (ESP) or are said by others to have such abilities.
- Psychometry Psychometry, also known as token-object reading is a form of extrasensory perception characterized by the claimed ability to make relevant associations from an object of unknown history by making physical contact with that object
- Pyrokinesis Pyrokinesis is the purported psychic ability allowing a person to create and control fire with the mind. There is no conclusive evidence that pyrokinesis is a real phenomenon.
- Remote Viewing Remote viewing is the practice of seeking impressions about a distant or unseen target, purportedly using extrasensory perception or “sensing” with the mind. Remote viewing experiments have historically been criticized for lack of proper controls and repeat ability.
- Spiritualism Spiritualism is a movement based on the belief that the spirits of the dead exist and have both the ability and the inclination to communicate with the living. The afterlife, or the “spirit world”, is seen by spiritualists, not as a static place, but as one in which spirits continue to evolve.
- Telekinisis Telekinesis or Psychokinesis, is an alleged psychic ability allowing a person to move objects without touching them as well as influence a physical system without physical interaction. Psychokinesis experiments have historically been criticized for lack of proper controls and repeatability.
- Telepathy Telepathy is the purported vicarious transmission of information from one person to another without using any known human sensory channels or physical interaction.
- X-Ray Vision X-Ray Vision has little to do with the actual effect of X-rays. Instead, it is usually presented as the ability to selectively see through certain objects as though they are invisible or translucent in order to see objects or surfaces.