Category: Education

Although we have “magically” made our way into Manhattan Magician’s site, we are not making fun of him with the above graphic because it is not making reference to Manhattan Magician at all. It is about a different magicpreneur. This is a, figuratively speaking, an entity that is part AI (Artificial Intelligence) and part human. He is named the “Ask AI Guy” and has only been in existence since April 1, 2023, which as of this writing was around two months ago. If you are interested in this unusual persona, check out the work he is doing with AI Storytelling Process Change which is a bit like what they are doing at Story to AI.

Becoming a successful magician, especially in a city as vibrant and competitive as Manhattan, is no small feat. It requires not only exceptional skill and charisma but also the ability to connect with people on a profound level. In today’s digital era, a powerful tool that can help in this journey is Artificial Intelligence (AI).

By using a simple AI Storytelling Marketing Process, an aspiring Manhattan magician can weave enchanting narratives about their journey and aspirations, attracting audiences, and turning dreams into reality, ultimately participating in sharing a future in which the mantra is AI Do Good.

The first step in leveraging AI for storytelling marketing is to map out your story. What motivated you to become a magician? What are the significant milestones in your journey? What are your dreams and aspirations? What sets you apart from other magicians? These are the building blocks of your story. Be genuine and passionate, as it’s this authenticity that will resonate with people.

Next, identify your target audience. In the case of our Manhattan Magician, this might be local residents interested in magic, event organizers, or companies looking for unique entertainment options. AI can help here by analyzing demographic data, social media trends, and online behavior to identify potential audiences who might be interested in your story.

Once your story and target audience are clear, the next step is to choose an AI tool for storytelling. There are several AI-driven content creation tools available today, like automated writing assistants or AI video editing software, that can help you craft and present your story in the most compelling way possible. Your story becomes a marketing tool that you can use over and over again, coming up with new and entertaining material each time. For more information on this and related concepts involving AI can be gotten by joining the newsletter of the Ask AI Guy.

The next step is to leverage AI to personalize your story for different audience segments. AI can analyze individual preferences and behavior to help you tweak your narrative to better engage with different subsets of your audience. This personalization can make your story more relatable and impactful, increasing your chances of building a strong fan base.

With your personalized stories ready, use AI-powered social media tools to share your story far and wide. These tools can determine the optimal times to post, the right platforms to use, and even suggest adjustments to your content to increase its visibility and engagement.

Moreover, AI can also be used to interact with your audience. AI chatbots, for example, can respond to queries, provide information about your upcoming shows, and even collect feedback. This interaction can help you build a closer relationship with your audience, further enhancing your reputation as a magician.

Don’t forget to use AI to track the impact of your storytelling. AI tools can provide detailed analytics about your audience engagement, the performance of your content, and the growth of your fan base. These insights can help you understand what’s working and what’s not, allowing you to constantly refine and improve your storytelling.

Despite AI’s capabilities, remember to keep your stories genuine and human. AI can enhance your storytelling, but the magic lies in your passion, your journey, and your dreams. AI is a tool, but you are the magician, both literally and metaphorically.

In conclusion, leveraging AI in your storytelling marketing process can be a game-changer for aspiring magicians in Manhattan or anywhere in the world. The ability of AI to craft, personalize, and share your story can significantly increase your visibility and reputation.

Embracing the AI Storytelling Marketing Process doesn’t require you to be a tech expert. With a clear understanding of your story, your audience, and a basic grasp of AI tools, you can start leveraging this powerful technology to turn your Manhattan Magician dream into a reality.

Thankfully Covid is over as a primary worry, and New York City is back to normal (although there is nothing “normal” about NYC, thank goodness!) And from wherever you are, when sharing your journey and passion with the world, you’re not only building a successful magic career but also inspiring others to believe in the power of dreams and the magic of perseverance.

I am Not Manhattan Magician Most of the Time Except When Incentivizing an Audience!

The part human and part AI entity known as the “Ask AI Guy” is working on today’s short digital book that was discussed earlier at the Manhattan Coronavirus site. I bring this up because the “Ask AI Guy” is pretty much the opposite of me in that he writes a new “Ask AI Guy” short digital book every day. And I am unable to to update this site even monthly? Sad.

But I think even non magicians are going to find this interesting. Why is the idea of incentivizing audiences important? In today’s world, we are surrounded by technology that allows us to communicate and interact with each other in ways that were once unimaginable. With the rise of artificial intelligence (AI), we are seeing new possibilities for how we can reach and incentivize audiences.

This is particularly relevant in the world of marketing, where companies are constantly seeking new ways to engage with their customers. In this article, we will explore the concept of incentivizing audiences and how it can be applied in various industries, from filmmaking to marketing. Both fields I have worked in professionally.

It all starts with a plan, and creating a plan is something that the “Ask AI Guy” knows about and very recently wrote one of his short AI books about entitled AI How to Plan.

You need a plan to find and incentivize your audience. No matter what industry you are in, there is always an audience to consider. Whether it’s a film or a product, there are people who will be consuming and experiencing it.

For a filmmaker, the audience is critical to the success of their project. They need to understand their audience’s tastes and preferences in order to create a film that will resonate with them. The same goes for marketers, who need to understand their target audience in order to create effective advertising campaigns. You need to think in terms of AI Campaign Generating as the Ask AI Guy calls it.

In the world of magic, the audience is a key component of the performance. A magician needs to understand their audience’s expectations and desires in order to create a show that will captivate and entertain them. The audience’s reactions are also important, as they can provide feedback on what is working and what is not.

Incentivizing Audiences

When we talk about incentivizing audiences, we are referring to the act of motivating or encouraging them to take a particular action. This can be as simple as encouraging someone to buy a product or as complex as inspiring someone to take action on a social or political issue. Incentivizing audiences is a critical part of marketing, where companies are always seeking new ways to engage with their customers and encourage them to take action. Hence of course the “Ask AI Guy” is writing a book today he is calling AI Incentivize Your Audience.

One way to incentivize audiences is through the use of rewards. Companies may offer discounts or free products to customers who take a particular action, such as signing up for a newsletter or making a purchase. This can be an effective way to encourage customers to take action, as the reward provides a tangible benefit.

Another way to incentivize audiences is through the use of gamification. This involves turning a task or activity into a game, with rewards and points for completing certain actions. This can be an effective way to make a task more engaging and enjoyable, and can encourage people to take action.

Incentivizing audiences can also involve creating a sense of urgency. This can be done through limited-time offers or by highlighting the consequences of not taking action. For example, a marketing campaign may emphasize the benefits of buying a product now, before prices go up or the product sells out.

Incentivizing Audiences in Filmmaking

Incentivizing audiences is a critical part of filmmaking, where the success of a film depends on its ability to connect with its audience. Filmmakers need to understand their audience’s expectations and desires in order to create a film that will resonate with them. This can involve creating compelling characters, telling an engaging story, or delivering a powerful message.

One way to incentivize audiences in filmmaking is through the use of crowdfunding. Crowdfunding platforms such as Kickstarter or Indiegogo allow filmmakers to raise funds for their projects by offering rewards to backers. These rewards can range from exclusive content to behind-the-scenes access to the production process. This can be an effective way to build a community around a film and incentivize audiences to support it.

Another way to incentivize audiences in filmmaking is through the use of screenings and festivals. Filmmakers may offer early access to their film or special screenings to audiences who support their project. This can create a sense of exclusivity and build buzz around the film, encouraging more people to see it when it is released.

Anyway, blame all the verbiage on the Manhattan Coronavirus site. They started the whole AI Incentivize Your Audience discussion!

How do you become a professional entertainer? And let’s say you did become a professional magician. Do you have even a small chance of becoming a big time celebrity magician? Both are good questions, and both have the same answer. Do you have enough drive to keep going no matter what, as well as, do you have access to a steady stream of short term strategies to use to get you where you want to go?

Your motivation level being high enough is something only you can answer, but the good news is in the area of strategies. Although they have not officially opened their doors yet for their ongoing social experiment, METHOD HOW could eventually be a good place for you to get either “Strategies DIY” (Do it Yourself) or “Strategies DFY” (Done for You).

Ever wonder why some celebrities do not seem really amazing at what they do, say, being an actor, and yet they are famous. Plus, you might known of others, who have better skills than the celeb does, and yet they can barely make a living at what they do, while the famous untalented people get all the gigs.

You might think it is because they have a famous parent, or because they come from a rich family, and so forth. And yet there are lots of stories of the kids of famous people either getting into drugs or even commit suicide. The same goes with rich kids.

The bottom line is that the ones who fail did not have the right strategies at the right time. METHOD HOW is the first ever website of its kind and will likely be copied by others. But at this point they are just emerging and initially are doing volunteer work only and are doing so to be able to serve those in need. Being a magician means being a business. That’s right, your magic career is a business and you are an entrepreneur. And as such could likely benefit from thinking like a business owner thinks.

Becoming a famous entertainer is difficult; most people don’t become successful celebrities overnight. To become a famous entertainer, one must possess talent and determination. Yes. But lots of people who have both of those qualities, and yet they never achieve much recognition at all.

If you are interested in not only being a professional magician but also finding fame with your career, then it is important to be able to pivot when need so, so begin working on being able to develop strategies for yourself.

Is a Secret being Secret Important?

Looking for an audience? Want to give your business that extra “Magic?” Manhattan Magician has some ideas about the link of magic to marketing that could be helpful for you. Magicians who take their art seriously, adhere to the code of not revealing their secrets. For many centuries this was possible, relatively speaking.

Is the “Magic” Gone if You Know How a Magic Effect is Done?

But beginning in the early 1900’s magicians like Harry Houdini, himself a Manhattan Magician living in Harlem, became increasingly frustrated, realizing that it was getting more and more difficult to keep the secrets of effects, well, secret. And now today with video channels and other means of communication and entertainment online, it is not at all difficult to discover how a magic trick or a stage illusion is done.

Will the Competition Win?

This has been a major catastrophe for many magic entertainers who find it getting increasingly difficult to get gigs, due to the fact that audiences know how their effects are done. So what is someone to do? This same concern about wanting to keep secrets secret is felt by small businesses trying to hold on to their differentiation, the thing that makes them unique, being taken by the competition.

Value of What You Do Going Down the Tubes

There is really no answer to the reality that secrets in magic and entrepreneurship have no guarantee that their methods will be found out and used by others, diminishing their level of success as people start to realize that a business they once worked with because they were the only game in town, now had copycats that charge a lot less for doing the same thing that was costly when working with another business.

What is the Final Analyses?

Maybe a start of a solution is to see the secret as not being the important thing. Everyone is different and unique, and history shows that those individuals who have the bravery to be who they really are, are often the most successful. In other words, maybe the answer lies in not thinking that the “How” is not as critical as “Who.” Depending on who runs a company can make a big difference. So it becomes about the “Who?”

Passing Through Walls

Salutations. It has been too long. It has been several months since I last reached out to you. Like many others, I have been pushing ahead through the aggravating, sad and upsetting blockade of COVID. The virus, and the way it boxes as all in, might as well be a wall, a very thick wall. Heck. It is a wall that is so formidable that even Houdini would have a hard time passing through it, as he did many times in front of audiences during the early 1900s.

Can a Computer Screen be Magic?

The upsetting truth of the wall of COVID, is that the degree of obstruction that is is felt can vary from person to person, some feeling more claustrophobic than others. Here in this great city of Manhattan, NY, as much as I truly care about my beloved NYC and have always seen it as being “Magic,” I still am faced with the reality of video online communication being the new entertainment medium for performers, having to do what we do by communicating via a computer screen.

Practicing Entertainment Effects in Front of a Mirror

Even as already being someone who stayed in much more than other people because of needing to practice my effects of the mysterious in front of the mirror for hours, even I am feeling the crunch and danger one takes when venturing outdoors as a variant explodes in growth. I yearn for the move from stage as cyber to being in front of audiences in person. Having to pull it together as a performer for my new digital spectators is my own methodology for achieving a better mood.

Grateful for What We Have

Lately New York City has been colder than ever, plunging down in temperature a few days ago to 12 degrees. We must never. forget that there are those less fortunate than ourselves. Those of us with heat in these chilly days of NYC are quite lucky. It is important to be grateful for what you have, especially in terms of family and friends. Therein lies not the problem, but the solution through gratitude. That is the true “Magic of Magic.”

Is eCommerce the Mystical Income Stream Manhattan Magician has been Searching for?

Being “Manhattan Magician” here in NYC is not always easy. The pandemic took its toll on me and was kind of a demotivator when it came to developing news effects and patter. I was not interested in doing magic shows via Zoom to fill my top hat with ducats. While indoors waiting for my second Covid shot, it became my passion to bring forth new online methods that magicians can bring in earnings. And one of these techniques I thought about and think it is at least worthy of consideration.

eCommerce the Magic Way

We here at ManhattanMagician.com have relationships with online consultants and other tech professionals. And when picking the brains of some of these media folks, the platform that kept coming up in conversation was eCommerce. The reason that they thought eCommerce could be a winner for conjurers is because they saw the format as a possible promotion tool while earning money.

Manhattan Magician’s Take

What is my take on why my digital expert friends thought that starting an eCommerce store could be a good monetary move for magic artists? My guess is that they probably meant that that a prestidigitator might consider starting an eCommerce store to sell eBooks about doing magic, offer online magic courses and maybe even t-shirts that have printed on them “I am the world’s greatest magician that nobody knows about.” Things along those lines I would imagine. From this point on in this blog post is from my dear electronic geniuses who have kindly given me the permission to publish below an excerpt from an eBook on eCommerce they are working on. So, if you are someone who makes their living waving a magic wand, you may want to check this out to see if anything resonates with you or gives you ideas on how you could use the eCommerce platform. Over and out from me and thus begins the eCommerce eBook preview: 

How Were eCommerce Stores Helped During the Pandemic?

The pandemic experience for all of us has been different and varied. Some industries had growth while other ones wilted away. And jobs were impacted in different ways too. Some employees continued to do what they do but did so remotely from home, while others in industries that could not be done electronically were hit hard and lost their jobs. During the long time spent indoors the concept of “working” changed. And it became obvious that if you wanted to survive in a comfortable manner you needed to figure out a way to have a job that, if need be, could be done long distance and not necessarily in the office or other workspaces.

Should You Have Your Own Ecommerce Store or Sell On Someone Else’s?

Some people, due to the pandemic, made the decision to seek an eCommerce dream as a way of making certain that they would have at least one income stream coming in no matter what happened. Those who sought this transition found themselves being torn between two different paths when it came to how to sell their products online. One path was to invest in having their own eCommerce store, which would mean that although they would have to both manage their site and promote it, they would be able to have more options to do what they wanted to do and not have to follow someone else’s rules.  Plus, they would be able to keep all the income that came in and not have to give another entity a large percentage of the money coming in. But on the other hand, if they used a third-party seller like that big one, they would have to give a large chunk of the profit coming into someone else. But the benefit to selling on someone else else’s ’eCommerce site, depending on how big and successful that site was, they would have access to more potential customers and might make more sales though only being able to hold on to a part of it. Though, when you work with one of the biggies to sell your ware, there is going to be a big chance that no matter how much you SEO optimize your page with keywords, you will get extraordinarily little and sometimes none of the traffic you need. The reason why that that the gigantic platforms do this intentionally, is because they want to get richer by you having to pay them for you to be sent visitors. Given the fact that both sites of the fence have their pros and cons, one possible approach that truly could be the best of both worlds is to use these two different approaches to eCommerce at the same time. Some have found this amazingly effective and your decision of whether to have the two paths meet, might be worth thinking about.

Are eCommerce Sites Profitable?

When trying to answer the question of whether eCommerce stores are a suitable was for the regular person to make a living, it all comes down to an ambiguous response that some of you are going to be very unhappy with which is that “it all depends.” There are several factors that go into making the decision of whether to move forward comes down to some basic questions to ask yourself and do research on. What are you selling? Is there a niche group the desperately wants your product and seeks yours out because they have a hard time finding somewhere to purchase like yours? How will you promote your site meaning will you have to pay for ads and traffic, or have you figured out a way to use free resources like being linked to other sites in your industry, being engaging, responsive and interactive with social media? What are the basic numbers for you? Are you selling physical products and if so, how much does it cost for you to get or make them versus how much will you charge for them? Or will you go the digital download approach such as eBooks and online course for which you do not have to worry about inventory for but still need an effective and workable to drive the right traffic of individuals who are avidly seeking out to buy now what you are selling?

Hello. I am Manhattan Magician and am proud to be interviewing performer/entrepreneur Yianni Stamas in a brief discussion about ways that conjurers can promote themselve. So let’s begin.

MM
Yianni, tell me, what is the easiest way for a prestidigitator to position themselves in this world of distractions with everyone vying for their slice of the attention pie?

YS
I believe it is still possible to be creative in building your visibility as a performer/entrepreneur without having to spend a lot. A New Year’s Eve article I did on MagicPreneur (that is going to run concurrent with this one) is on the topic of gaining traction as a magician or mentalist through the use of selling on Amazon.

MM
Please tell us more about that.

YS
The paradigm is really quite simple and includes selling magic books and tricks. An example of this kind of thing in the past is Mark Wilson’s Complete Course in Magic written in 1975. Though, that was a long time ago and many of your readers may be too young to remember the book.

MM
I remember Mark Wilson, my friend had his course. In fact, you can still get it online.

YS
A more current example is Jeff McBride’s Magic & Mystery School which is a private school located in Paradise, Nevada that teaches you how to do theatrical magic, mythology and storytelling. Jeff recently joined the Zoom call of a magic organization I am a member of and has always been an innovator.

MM
So let me get this right, by helping others learn the art of magic you are in a sense simultaneously helping to promote youself?

YS
Something like that. Though, to be successful with this method, you have to be sincere in your desire to make a difference.

Occasionally we get the input from you that you would like more posts about the process of becoming “Successful” as a conjurer. We are now going to show you an excerpt from an eBook that is being written on the topic of how to get on your billionaire path. Here it is:

“It is nearly time for blast off, it is time to leave us and live out your 10, 9, 8 countdown.

How to Make it?

Sometimes the advice given to get on your billionaire path is to be logical, think things through and be analytical. But most billionaires we have studied who we admire, seem to have in common a drive, even passion, and a big dream. When do you know if you are dreaming big to realize those dreams, or if you are just dreaming? You are only just dreaming if you do not believe completely that you are going to make it.

Your Choice of Blastoff

I have been around many “successful” (whatever that means) people with money, power and fame, and coming from this background I have to say that the more “successful” they seem to be by societies’ standards, the nicer they are. Many folks who have done well got there by charming others, while some do so by being cranky and mean spirited. The style you choose for blastoff is all yours

Getting Results

There are some billionaires who have a plan or others who do not. But even those without a plan still have a mental compass and the ability to monitor if they are off track or not. “Never take no,” some say. They talk about how they had confidence in what they were doing and felt it was their right to have their big dream come true. As we have stated earlier in this eBook if you are in denial and it fuels you, great. Just be careful that you are “awake” and able to take action that will get results.

Delegate

What kind of billionaire will you be? Some billionaires believe that getting a liberal arts education is more important than going to business school. They seem to say this because they believe that you need to be creative more than a business machine. The thing that makes sense about this approach is that if you are delegating along the way and have the ability to know talent and usefulness when you see it, you don’t have to have the skillset to do the tasks themselves.

What do you want?

And yes, through all of this know one really knows what makes a billionaire. But we do know this: YOU KNOW if you have what it takes and only you. Becoming a billionaire most agree is not just having a business sense but also see doing what you do as a kind of art form. It is also what motivates you. Why are you motivated. What do you want? What do you really want? Fame? Fans? Excitement? Filling the void?”

By now you must know, Houdini is my idol. He is one magician who did it all, prestidigitation and running his career as a business. This post is going to be a bit on the “educational” mode. But before moving forward, we would like to say that the following article was originally written for managers of a large Manhattan company and their managers and employees. I am including it here because I think it is important to widen one’s idea is of a magician doing business. Houdini was a marketer and a manager of his employees and so can you. Or, if having employees is just not in the cards in these pandemic days, reading this post will hopefully get your thinking about the opportunities presented by partnering up with a business owner in your community who does have employees. You could get this person to consider doing a “magic campaign” with her or his employees. Here now is employee marketing.

First, what do we mean by the term “Employee Marketing?” We are talking about two major things: (1) internal marketing to your employees, and (2) once they are engaged to have them act as ambassadors for your brand when it comes to marketing outreach.

And of course, we bring up the question now: what if you are a solopreneur and do not have any employees? Good question. The response is that you can either give up and decide employee marketing is not for you or push forward and find a partner who does have employees. Another possible move is to get an organization you are a part of, such as a theater company, and get clearance to pitch company’s actors or theater technicians to become a part of the promoting experience. This works the best if the promotion you are doing is beneficial to the theater company’s members.

Regardless of the way you get them, once you have an audience of employees to pitch to, do so with care. The idea is that you are literally working toward getting employees to “buy in” and the more you can get them to do so, the more receptive they will be to help.

So, you have two phases to focus on: (1) get employees engaged, and (2) show them how they can participate in the marketing program.

As you might expect, I have at one time or another, been faced by this challenge. When working with a chain, for which they were the largest in in their industry in terms of locations in Manhattan, NY, I was faced with having to actualize the described two steps. Here is how I did it.

(1) Engaging employees. I did so in person in a room filled with the managers of various locations and did a presentation for them. The idea was that once the managers were convinced to go along, they could in turn talk to the employees at their location. I did use a presentation (you could use PowerPoint or Google Slides etc.) to the managers. I described to them how beneficial it would be for the staff at their locations to get involved with the marketing program. I told them how this could build location morale.

I had materials handed out for them to study which gives them clear cut instructions of what to do with their team. Needless to say, is, that this presentation was in-person, but the same approach can be used with managers being presented to online through an online presentation free software or paid one.

If you do, do an online presentation, be sure to let them know the financial percentage increase they will get (though this is with the corporate model of the organization incentive for managers to earn more if employees sell more). If there is not the built-in financial reward, you can show them how having their team be on board with the marketing campaign, they will in turn have a more motivated staff. This concept works best if the company’s business model is such that the employees getting more customers involved means higher retention for them as well as tips and so on.

Do not forget to get the best email for all the managers. At the finish of your online presentation you can then email them with materials being promised.

This now sets into motion the employees acting on what they have learned from the managers that you trained. You need to track this process to make certain that managers are approaching motivating their team in the best way possible.

If there starts to be a lag in the process, seek out to get the employees, via the managers, to have even more “buy in” such as having them involved in coming up with campaign concepts themselves. This could be made to have more of an incentive for participation if it is maybe a contest with the winner having come up with the marketing campaign concept that makes the most sense.

Hey, you could do this for your magic business, either with employee’s of your own or somebody else’s. You are only limited by what you can see yourself doing. If you can imagine it and can see it happening to you, you will able to take steps forward.