Greetings fellow ArtisticPreneurs.
Are you a magic learner? Do you believe that learning is like magic in the way it can empower people? Do you ascribe to the belief that we should always be learning new things? Do you think that you can achieve your dreams with the right education? If so, you’re going to enjoy this edition of the ArtisticPreneur Newsletter, featured this week on the Manhattan Magician website.
Learning by Doing
As some of you know I am a marketer, educator, NYC magician and student who is in my last semester of grad school. I am getting a Master’s Degree in Arts Administration. In the past I have had success with doing “How To” videos, so for one of my final project for school (as a part of an “Independent Study”) I am creating a web class on the topic of making an online course and then promoting it.
The Learning Venture is, as of this Post, Entitled:
“The Online Course Method:
How to Create a Profitable Online Course
Plus Market and Sell it Using Low or No Budget
Internet Guerrilla Marketing.”
The key concepts here are “Online Course Method” and “Internet Guerrilla Marketing.”
Would You Like to Make and Promote Your Own Online Course?
The final project won’t be completed until I graduate in late May. I am weighing the possibilities and might then decide to release it to those who can benefit from it. Why? Because I believe that if you are someone who has an expertise of some sort or if you know someone who does, developing an online course can be a great way of building trust with your audience. And of course a little bit of magic.
Do You Perceive Yourself as an Expert on a Topic?
Featured in the course will be you or your designated expert. When you finish creating your learning experience you will then be able to promote it through a series of marketing campaigns. This is a terrific way to not only help people but to make a profit while doing so. Also, through the viewing of the course you are simultaneously promoting yourself and/or your products and services. It truly is a win-win situation.
Uncover Your Audience
So let’s say you wanted to create your own online course on a topic you are passionate about, how would you go about doing it? First and foremost you need to uncover whether or not there is a market for it.
Define Those Who You are Trying to Reach
Who is your audience and why do they need your course? What problem are you solving? It’s helpful if you are filling a gap in the market. Or, in other words, offering skill building that folks want to learn but no one is really providing to that niche. Yet.
Will You Be Featured or Someone Else?
Once you have your topic, you need to then decide who will be featured in the course. Will it be you? Or someone you know? This is an opportunity to become visible as an expert. Because the perception is that someone who is spotlighted in a course really knows her or his subject matter. And if you are providing a solution to a problem that can be solved with your consulting and/or your products and services, all the better.
A Technique for Getting in Front of Your Audience
So let’s say you’ve finished creating your course. Your market research has shown you that there is a niche audience for it. But now the challenge is getting your course in front of your demographic. We believe the best way to do this is through low or no budget Internet Guerrilla Marketing.
No Social Media Needed
Internet Guerrilla Marketing is totally different than offline guerrilla marketing. This is because the cyber world poses certain challenges of reaching your audience. For example, people are getting frustrated with social media as a marketing method because its reach is getting smaller and smaller, seemingly because the social media provider is trying to get you to purchase ads.
The Magic of Internet Guerrilla Marketing
Thank goodness Internet Guerrilla Marketing does not involve social media. It has instead 10+ digital marketing tools to choose from. And the magical thing about Internet Guerrilla Marketing is that it won’t cost you an arm and a leg. Plus, “Abracadabra” just like that, it can get you results in the form of online course sales and as well as making additional income through your consulting and/or products and services.
2 Not 1 Income Stream(s)
Remember, being featured as an expert in an online course can entitle you to charge higher fees for whatever it is that you do. If you’ve got the knowledge you can convert it into profitability for your business as well as sales from the course itself.
If This Resonates with You Please Reach Out
At this point I’m not sure if I am going to release this course in May or later or at all. If this sounds like something that could be useful to you, please let me know. Again, I am in a very early creation phase regarding making and promoting the course.
I’m Doing as You Might Do
And finally, just like you will need to do if you decide to make your own online course, I am currently in the market research stage of course development. In fact this email is kind of a form of market research. Why do I mention doing market research? Because I try to practice what I preach! That’s all for now magic learners! I hope to hear from you!