Houdini on My Birthday
For my recent birthday my wife and our 10 year old daughter gave me a wonderful book on Houdini which brings us to our Marketing Tip of the Week.
Choose What You Wish to Be Known For
The tip is to, if possible, focus on one main thing in conjunction with your business or career. Harry Houdini did this with escape magic and look at what it did for him. It became the thing that he is known for. In my own little sphere I’m known for being an online marketer, media educator and website creator who’s also a magician. Still needs some tweaking. Maybe marketer magician?
Figure Out Your Brand
As many of you know I’ve often said that Houdini was a master marketer. Even though he died in 1926, the mere fact you likely know who I’m talking about is proof of this. He is a true household name and is so primarily because of his focus on escapes and the way that he used this focus to generate publicity.
Figure Out Something that can Go Viral
When arriving in a town for a performance Houdini would go to the local authorities and challenge them. The authorities would could handcuff him and sometimes even put him in a jail cell to thwart his escaping. And 100% of the time the great escapologist would free himself from the shackles and imprisonment. I did my own publicity stunt as a teenager (covered by the local school paper) which was to ride my bike to school while blindfolded.
Social Media is Your Friend?
All of this would of course be covered by the local press (the Social Media of yesteryear), thereby perpetuating his brand. You can do this too. Not escapes (unless that’s what you do), but rather finding something you can be known for and running with it.
Repetition is Key
Focus enables you to focus your brand like Houdini did. It is easier for someone to remember you if you’re known for something specific and then add to that thing with notoriety again and again.
The Annual “Salute to Magic”
And speaking of Houdini, the 110th Annual “Salute to Magic” performance is this Saturday the 30th at the Abrons Arts Center at 466 Grand Street, New York City (Manhattan).