Making Things Float

Different Goals

These days when I make things float I do so more as a mentalist. A mentalist is a magician who reads minds. In fact, I don’t really call myself a magician anymore. I self identify as a hobbyist  performer who writes eBooks on mentalism and marketing. These are both topics that interest me greatly. They even intersect at some points. For example, marketing involves psychology as does mentalism but the goals are different.

Entertainment Entrepreneurship

One of the aims of marketing is to use psychology to target an audience and convert  prospects into a customer. While a mentalist’s goal is to to use psychology to entertain and baffle an audience.  Both mentalists and marketers have an audience, but have different agendas in regards to their audience. A mentalist wants to entertain you, while a marketer desires to sell to you. A combination of the two is what some call Entertainment Entrepreneurship.

Entertainment Entrepreneurship

I’ve mostly survived over the years as being an entertainment entrepreneur.

Love and the Magician

Opening Act

A problem that my pal Marketer Magician has is reigning in the use of illusion sometimes to make himself look better in the eyes of the women he dates. Thankfully I. Manhattan Magician, does not have that problem, at least not at the level Marketer Magician does. I admit to using a bit of illusion sometimes in the beginning of a relationship, but it is quickly relegated to being a trick deconstructed in full disclosure. This reveals whether the woman being dated is worthy of further pursuit.

Attraction and the Truth

Everyone has a different way of pursuing love. And the meaning of love for some is attraction and for others, truth. The trick (pardon the pun) is to bring together both attraction and truth. And the trick that is the goal, is to bring about attraction fueled by the truth! This is not an easy accomplishment for many because we live in an external world where attractiveness has a price. Therefore if you seek out to be attracted to the truth in someone, your chances of having a successful relationship increases.

What has Been Your Fate?

Manhattan Magician has done a bit better than Marketer Magician over the course of time, that is if you consider having a relationship based on the truth as being better than wielding illusion as a fishing line. Manhattan Magician is having a long term relationship, already almost 7 times longer in years than that of relationships he had prior. Although relationships building up to this point had flaws, each one was a part of an evolutionary process, falling back on occasion, but a steady path. Marketer Magician on the other hand still goes to speed dating events.

The Real Manhattan Magician

The Problem with Copycats

I never thought this day would come, when not only do I have copycats who pretend to be me, but then some of these same people even make claim to my website URL. They post this website address on their social media page as being theirs for reasons that are unclear. The kind of person who would do such a thing doesn’t deserve the attention I’m giving this issue. Because the world has enough challenges as it is, let alone adding yet another level of pain.

Be Yourself

I bring this up as a segue into the topic of being our authentic selves and how important this is. We live in a world that is being destroyed by an invisible enemy, yet for so many people it is bringing out their best side. People really caring about people and being who they really are. Because in the end, no one can quite be you like you can be you. Sorry if this also sounds like a bunch of new age tomfoolery, but it is so very true. And important too. Especially at this time.

Who Will You Help Today?

Who are you really? What do you represent? What is important to you? For that matter, what values do you strive to achieve? Do you desire to be a better person today than you were yesterday? What steps do you take to achieve this? How has this been working out for you? Who are your friends? Are you selective about who you spend time with? Do you let go of the people who are not aligned with what matters to you? Are you a forgiving person? Do you acknowledge that none of us are perfect? Who have you helped yesterday? Who will you help today?

Looking into the Crystal Ball of Magic Entertainment

Symbolic Instrument

Getting back into legerdemain at this late point in my life has caused me to stare into the crystal ball of magic entertainment. What do I see in this metaphorical sphere? That it’s never too late.

The Lure of L.A.

When I was young at one point I was faced with pursuing magic or Hollywood. At the time I chose La La Land, which if I had it all to do over again I would have gone down the conjuring path.

Looking for Answers

And even with the recent challenging experience that I had with creating a mentalism product and getting recognition from it, I still hold prestidigitation close to my heart. Once a magician, always a magician. I don’t need to stare into a crystal ball to know that.

If You’re Not Careful, Magic Can Blow Up in Your Face

A Double Edged Sword

Magic is a double edged sword. On the one hand it is good entertainment and people want to be entertained, while on the other hand you have to be careful with it, because it can blow up in your face.

The Real Deal?

All these years later magic as a form of entertainment is misunderstood. True magicians never claim that what they are doing is “real magic.” They are clear and strive to make it clear to their audiences that they do not actually have super powers and are there only to help provide a fun time. Anyone claiming to be the real deal, is most likely a charlatan.

Powers?

But in spite of this, magicians are sometimes accused of trying to get over on spectators that they truly posses mysterious powers. Take Houdini for example, who in later years made it his life’s work to expose fake mediums by being able to perform each of many effects that so-called psychics tried to get over on people as being the real McCoy. But despite this, people still see Houdini as having had supposed powers.

Be Careful

So if you decide to become a magician, be very careful, because doing magic could blow up in your face.

Manhattan Magician Versus Marketer Magician

Manhattan Magician Versus Marketer Magician

Ever since my last post, I have been being asked “What is the difference between you, Manhattan Magician, and the other conjurer Marketer Magician?” The main difference is that while I may be connoisseur of the art of magic, Marketer Magician seems to be very concerned with “selling himself.”

A Magic Lecture

Case in point was the lecture last night at the Society of American Magicians Parent Assembly #1, Manhattan, NY. This lecture was given by Jonathan Pendragon who gave the more than quorum crowd of prestidigitators a  window into his own creative process. I, being Manhattan Magician was fascinated by Pendragon’s take on magic effect creation, while Marketer Magician seemed concerned only about the tips that Pendragon gave which related to magic promotion.

USA Magicians

As recent evidence of Marketer Magician’s obsession with marketing is his latest Magi-cation entitled “USA Magicians,” does pay an homage to some of the best living magician’s in the world today as well as in history. But Marketer Magician uses it as a self promotional moment and has the gall to actually insert his image in with these achievers. But again, Marketer Magician’s advertising tendencies can be found right in his name: MARKETER Magician.

Manhattan Magician Returns Forlorn


Sorry all, for this confession.

An Impulse Sat Upon

This is going to be brief. I guess I should have seen it coming. Fact: it’s been quite a while since I updated this site. Fact: I told everyone last post that I was changing my name to Web Design Magician. Fact: I really tried hard to make it work, I really did.

A Decision with Conviction

But unfortunately, or fortunately depending on how you look at it, I have shed the mantle I only just put on. I can’t do it.  I can’t take on the persona of a person whose initials are the same ones as Wavelength Division Multiplexing.

Knows Who He Is

And speaking of personas, I have a beef with whoever it is that has started spreading the rumor that I am also Marketer Magician. That’s absurd. I know I look like him, we could even be twins, but I am not him. I am Manhattan Magician through and through.

 

How to Get Magic Gigs in Manhattan


Get the Tools

So you’re a magician in Manhattan. How can you possibly differentiate yourself from other magicians? How can you use media to stand out? But most importantly, how can you use these and other tools to get more bookings?

Build a Brand

First things first. You do need to take into consideration your branding of yourself. What is the image you want what you wear to convey? What is the image you want your magic to covey? And a very important: what differentiates you from other magicians? What do you have in your magic presentation that no other prestidigitator does? This is not going to be easy, but once you do you will become clearer on your brand – what you represent – while also making sure to have this reflected in your business card and website.

Have an Online Demo Reel

Another point to take note of is that it is very difficult to get booked just through electronic means. Though, that said, you can increase your chances tenfold if you have an impressive video of you performing cut together in short snippets much like a movie trailer.

Get a Referral

Probably the most effective strategy of all is to ask for a referral from the person who booked your most recent performance. You will want to tell this person how much you enjoyed working with them and your audience and if they were to find anyone in the future who might need a magician please think of you. Some people think asking for a gig referral can be awkward and it can, but if you don’t ask, you most likely will not get that referral.

More Branding

But just because we have brought up the referral concept doesn’t mean you don’t need digital media promotion tools. You do. It is a way for the person considering hiring you who has been referred by a friend or associate. One of the ways is through your site. So if a person checks out your web presence it will reflect your talent.

Your Audience

Another strategy that offers you a potentially a means of being in contact with many persons at once is to have a presence at a convention or fair of some kind. It could be a show that caters to the corporate world or even things such as wedding conventions. The point is that you figure out who your audience is and then figure out a way to get in front of as many of audience members (your demographic) as possible.

How to Promote Yourself

There are two methods of doing this. One is to be a vendor with a table where you can perform as people pass in front of you wowing them with your legerdemain. This can be expensive though. So another way to attend the event and do close up work that can be done standing. Have plenty of business cards on hand and even an effect that involves your calling card in some way which you can then give to the spectator as a memento.

Make a Difference with Your Magic

But wonder if you are just starting out and although you have a wonderful show to offer you don’t have any current bookings. Therefore it is more difficult to ask for a referral. So what do you do? The next option is to volunteer your services to nonprofit organizations that make a difference in some way. Even though you are performing for free, this can sometimes be a strategy to help the community while possibly landing gigs.

Strike a Balance

Another approach is to make yourself known through social media. Careful with this one though. Know how you are going to engage others through possible performing a portion of your show live and streaming. You don’t want to be in people’s faces with trying to sell, sell, sell. But you do want to let them know you are available for hire.

Get in Gig Directories

And of course there is making certain to get yourself into guides that people use to book entertainment for their events. You often times have to pay for this so weigh the reach of the book against the cost.

Consider Pursuing a Niche Audience

And it goes without saying, know who your ideal audience member is. You can specialize in something in your act that will be of special interest to a group of your choosing. Sometimes it pays to go niche rather than trying to capture everyone.

Email Marketing

Don’t forget the paid search engine ads you can get. Some search engines charge more than others, but it can be worth your time to explore, especially if you have a plan on how to use the traffic. Have a fun way you can get the viewer to give their email such as having an eBook that they would be interested in that you automatically give to them in exchange for their email.

Consider Search Engine Ads

To make this worth doing you need to be very clear on the demographic your are trying to reach and what you want them to do when they reach your page. You will need to come up with a phrase you will use in your ad. The phrase is what you pay for. In other words you want to pick something that your ideal customer will be searching for and then you will provide it for them when they come to your page through the paid advertisement.

In Conclusion

These are just a few of the many ways you can get gigs. We hope you have enjoyed this post and maybe even found it useful. We wish to thank Media Administration and their article on “How Tos” that inspired us to create this magic “How To.” Also NYC Aim for their inspiring idea the media projects are possible for many of us which means we can use it to promote our magic.

A Possible New Persona for Manhattan Magician!


How it All Started

I was offered a possible slot as a magician in a multi magician magic show. I use the name “Manhattan Magician” at ManhattanMagician.com. But have come to realize that just having a blog called “Manhattan Magician” on its own is not a concept that stands out enough. Don’t worry, Manhattan Magician will continue to live, but with a possible new persona as well. I need to do something that is different.

It’s All About You (As it Should Be)

My new name is “Web Design Magician.” I know it sounds a bit strange and self promotional but Web Design Magician is the stage name I am likely going to employ when it comes to performing for audiences. As Web Design Magician I do a Web Design Magic Show that brings out your magic within! And as far as magic goes, I feel it is a step in the right direction when our magic is also teaching a lesson in growing up.  Magic Neighbors looks into this a bit this month.

Strong on Audience Participation

But what does the term “Web Design Magic Show” mean and how am I going to use it to bring out the magic you have within? One way that I plan, as Web Design Magician, to you empower your “Inner Magic,” is through doing very audience participation based performances in which I will explore with spectators their own wins and loses with the marketing process online.

Bringing Out Your Magic Within

We will look into bringing out the magic in you through magic tricks born of the “Web Marketing World.” This means entering the adventure of looking not only your current experience with websites, both your own and others, but finding magic ways to make you happier with that experience as well as get better results. You may discover in the process that who you thought was your audience is not. Market Your Journey discusses this, this month.

The Mind Has It

A magician can be defined as “One skilled in magic who performs tricks of illusion and sleight of hand.” The magic we perform however will not only be geared toward magical website solutions but will also be of “The Mind.” Yes, that’s right, the mind!

Web Design and Tactics

The act will be promoted as Web Design Magician.” Since both magic and web design utilize psychology and creativity, we consider them to both be art forms. Web Design isn’t just about web designing though, it is also about designing marketing and promotional campaigns that contain tactics and strategies.

Doing DIY Differently

In the web design domain (pardon the pun), Web Design Magician differentiates himself from other DIY (Do It Yourself) services such as Wix, Square Space and Godaddy. Unlike these services, the Web Design Magician crew not only helps you make your website, but they offer you a full range of digital marketing products and services.

A Magic Act and Web Design Organization?

Other DIY organizations do not offer such products and services and certainly not the comprehensive and customized way that Web Design Magician intends to do. Is it possible to be both a magic act and web design organization at the same time?

Bringing Out Your Magic Within

So you see, it is a new direction not only in magic performance but also in the realm of providing design and marketing in a unique manner. Bottom line, Web Design Magician wants to be your choice when you promote yourself and to help you bring out your magic within while doing so! That’s at least a possible plan. We’ll see!

PewDiePie’s Wedding and What Magicians Can Learn from It


The Conjurer Connection

As you may have heard PewDiePie, of YouTube fame, married his long time girlfriend Marzia Bisognin in romantic ceremony. But what does this have to do with magicians and what can they learn from this?

Would You Tying the Knot Make News?

Let’s put it this way. As a magician, unless you’re David Copperfield, if you were to tie the knot (or maybe you already have) would the press be interested in it? Likely not except if, for example, you lived in a very small community (online or off) and everyone was in a sense a celebrity. Or if you were a kids performer, you could possibly get covered by blogs like Manhattan Kids Guide.

Is Fame Attainable?

So what does PewDiePie have that you don’t? Possibly fame. Fame is not for everyone but on a certain level it is attainable, even by finger flingers. How do you achieve this?

A YouTube Secret in Plain Sight

Take the PewDiePie path of becoming a YouTuber. It’s really not terribly hard to attain some degree of noteriety as a YouTuber. One of the big secrets for success is that you should post a new video each and every day on your channel.

The Possible Content of Your YouTube Channel

About what you may ask? About yourself of course. Your own magical story, if told truthfully and with feeling can be very interesting to others.

PewDiePie on Marzia Bisognin

Here’s what PewDiePie said about his marriage to Marzia Bisognin:

“I’m so lucky to share my life with this amazing woman.”

Leave Them Wanting More

He said it and it resonated with his audience. This could be you too if you jumped right in and began doing a video a day designed to keep people watching by introducing a topic of intrigue and usefullness that makes the viewer want to watch more. But you have to be specific about your audience. For example, are you going for the Market Your Journey demographic or the Manhattan Kids Guide group?

The Longer They Watch…

Why? Because YouTube likes it when folks make videos that the audience watches all the way through or at least close to it.

News, News, What is News?

It worked for YouTube’s biggest independent creator, PewDiePie, and now his tying of the knot with entrepreneur and long-term partner Marzia Bisognin is considered news!

The Art of Weirdness

Think about it, if you’ve ever seen PewDiePie’s work he does bizarre things with a manic editing style. It is clear that he puts a lot of thought and work into his weirdness.

Is Weirdness for You?

This doesn’t mean that you should be weird but it could help. Think about ways to continually draw you audience in.

A Win-Win Proposition

Let’s face it, magic YouTubers are not a big slice of the YouTube pie, which is in and of itself an opportunity to shine. You don’t have to know a heck of a lot in the beginning, just sheer output is what is important. You are in a sense marketing your journey. And don’t give up, because over time you will learn what to do to increase views and members to your channel. Why do this? Because YouTube can sell more ads that way and therefore make more money. It is a win-win situation. YouTube makes more money and you get more famous. What could be more simple than that?

Is Over the Top for You?!

You might even want to create an alter ego. For example PewDiePie’s real name is Felix Kjellberg. Manhattan Magician, the author of this piece, is also a stage name. Sometimes having a stage name can be a good thing because it may make you less self conscious and mean that on a certain level you give yourself permission to act over the top in a manner that draws in your fans.

YouTube as a Path to Romance?

And who knows, maybe in the process, if you haven’t already found love, you could find it via your YouTube Channel just like PewDiePie did with Marzia Bisognin. How did it happen?

A Love Story

Kjellberg and Bisognin first connected online. They began to email each other and it soon blossomed into a long distance relation shipe. She lived in Italy while he lived in Sweden, then moved to Italy. Star struck lovers via YouTube!

Get Them Stuck on You

Don’t underestimate your own story. Feed it to the public in compelling bite sized pieces with a beginning, middle and an end that has a payoff and maybe even solves a problem for your viewers as a way to reel them in!

It Can Help Your Conjuring Career

So get started today. It doesn’t take much. You can use your phone as your camera and free online video editing software to make it more exciting with lots of jump cuts and effects. Again, you’ll learn all the details of what it takes to be a successful YouTuber as long as you don’t give up. And who knows, through this process YOU could become the next big thing in online magic!