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Marketing Magic

PewDiePie’s Wedding and What Magicians Can Learn from It


The Conjurer Connection

As you may have heard PewDiePie, of YouTube fame, married his long time girlfriend Marzia Bisognin in romantic ceremony. But what does this have to do with magicians and what can they learn from this?

Would You Tying the Knot Make News?

Let’s put it this way. As a magician, unless you’re David Copperfield, if you were to tie the knot (or maybe you already have) would the press be interested in it? Likely not except if, for example, you lived in a very small community (online or off) and everyone was in a sense a celebrity. Or if you were a kids performer, you could possibly get covered by blogs like Manhattan Kids Guide.

Is Fame Attainable?

So what does PewDiePie have that you don’t? Possibly fame. Fame is not for everyone but on a certain level it is attainable, even by finger flingers. How do you achieve this?

A YouTube Secret in Plain Sight

Take the PewDiePie path of becoming a YouTuber. It’s really not terribly hard to attain some degree of noteriety as a YouTuber. One of the big secrets for success is that you should post a new video each and every day on your channel.

The Possible Content of Your YouTube Channel

About what you may ask? About yourself of course. Your own magical story, if told truthfully and with feeling can be very interesting to others.

PewDiePie on Marzia Bisognin

Here’s what PewDiePie said about his marriage to Marzia Bisognin:

“I’m so lucky to share my life with this amazing woman.”

Leave Them Wanting More

He said it and it resonated with his audience. This could be you too if you jumped right in and began doing a video a day designed to keep people watching by introducing a topic of intrigue and usefullness that makes the viewer want to watch more. But you have to be specific about your audience. For example, are you going for the Market Your Journey demographic or the Manhattan Kids Guide group?

The Longer They Watch…

Why? Because YouTube likes it when folks make videos that the audience watches all the way through or at least close to it.

News, News, What is News?

It worked for YouTube’s biggest independent creator, PewDiePie, and now his tying of the knot with entrepreneur and long-term partner Marzia Bisognin is considered news!

The Art of Weirdness

Think about it, if you’ve ever seen PewDiePie’s work he does bizarre things with a manic editing style. It is clear that he puts a lot of thought and work into his weirdness.

Is Weirdness for You?

This doesn’t mean that you should be weird but it could help. Think about ways to continually draw you audience in.

A Win-Win Proposition

Let’s face it, magic YouTubers are not a big slice of the YouTube pie, which is in and of itself an opportunity to shine. You don’t have to know a heck of a lot in the beginning, just sheer output is what is important. You are in a sense marketing your journey. And don’t give up, because over time you will learn what to do to increase views and members to your channel. Why do this? Because YouTube can sell more ads that way and therefore make more money. It is a win-win situation. YouTube makes more money and you get more famous. What could be more simple than that?

Is Over the Top for You?!

You might even want to create an alter ego. For example PewDiePie’s real name is Felix Kjellberg. Manhattan Magician, the author of this piece, is also a stage name. Sometimes having a stage name can be a good thing because it may make you less self conscious and mean that on a certain level you give yourself permission to act over the top in a manner that draws in your fans.

YouTube as a Path to Romance?

And who knows, maybe in the process, if you haven’t already found love, you could find it via your YouTube Channel just like PewDiePie did with Marzia Bisognin. How did it happen?

A Love Story

Kjellberg and Bisognin first connected online. They began to email each other and it soon blossomed into a long distance relation shipe. She lived in Italy while he lived in Sweden, then moved to Italy. Star struck lovers via YouTube!

Get Them Stuck on You

Don’t underestimate your own story. Feed it to the public in compelling bite sized pieces with a beginning, middle and an end that has a payoff and maybe even solves a problem for your viewers as a way to reel them in!

It Can Help Your Conjuring Career

So get started today. It doesn’t take much. You can use your phone as your camera and free online video editing software to make it more exciting with lots of jump cuts and effects. Again, you’ll learn all the details of what it takes to be a successful YouTuber as long as you don’t give up. And who knows, through this process YOU could become the next big thing in online magic!