Is a Secret being Secret Important?
Looking for an audience? Want to give your business that extra “Magic?” Manhattan Magician has some ideas about the link of magic to marketing that could be helpful for you. Magicians who take their art seriously, adhere to the code of not revealing their secrets. For many centuries this was possible, relatively speaking.
Is the “Magic” Gone if You Know How a Magic Effect is Done?
But beginning in the early 1900’s magicians like Harry Houdini, himself a Manhattan Magician living in Harlem, became increasingly frustrated, realizing that it was getting more and more difficult to keep the secrets of effects, well, secret. And now today with video channels and other means of communication and entertainment online, it is not at all difficult to discover how a magic trick or a stage illusion is done.
Will the Competition Win?
This has been a major catastrophe for many magic entertainers who find it getting increasingly difficult to get gigs, due to the fact that audiences know how their effects are done. So what is someone to do? This same concern about wanting to keep secrets secret is felt by small businesses trying to hold on to their differentiation, the thing that makes them unique, being taken by the competition.
Value of What You Do Going Down the Tubes
There is really no answer to the reality that secrets in magic and entrepreneurship have no guarantee that their methods will be found out and used by others, diminishing their level of success as people start to realize that a business they once worked with because they were the only game in town, now had copycats that charge a lot less for doing the same thing that was costly when working with another business.
What is the Final Analyses?
Maybe a start of a solution is to see the secret as not being the important thing. Everyone is different and unique, and history shows that those individuals who have the bravery to be who they really are, are often the most successful. In other words, maybe the answer lies in not thinking that the “How” is not as critical as “Who.” Depending on who runs a company can make a big difference. So it becomes about the “Who?”